I would create a simple platform they would understand..  Maybe a social media platform?  Then I would allow them to earn the crypto giving them incentives to save, transfer, trade, spend and cash-out that token.

I would allow people to earn without technical mining..  Maybe through communicating with others, writing about things they are interested in, making friends, sharing photos, stories, life experiences with others.  

I would be excited they were using the tokens to improve their life and financial options.  

I would be excited they can earn, pay bills, invest, save, trade, and spend that earned resource.

What?  This wasn't my idea and someone has built a blockchain that is already doing that? (SteemIt)

Brilliant...

Next - I would market that sooo hard!  

.. But that's just me.

All the alt-coins have a blockchain.  We have an economy driven community.

Steemit - taking crypto mainstreem.  MainstreemIt.