7 Tips To Select the Best Theme for Your Magento eCommerce Website

Do you have a Magento eCommerce website in development or running at present? Are you confused about choosing the right theme for your eCommerce store?

If yes, then this article is (Hopefully) the best fit to help you make a final decision. In this article, I will help you understand what type of things you must look out while finding a Magento eCommerce theme. So, without wasting any more time in introductions, let me enlighten you with 7 valuable tips to choose the best Magento eCommerce theme.

1. Visual Appeal

The first responsibility of any theme is to be visually appealing to its users. Themes are used to increase aesthetic features of the website and attract more website traffic. A visually inferior website that looks mediocre will never attract customers. People will compare the look of the website with the products that it hosts.

All the successful brands design their website and mobile app theme in accordance with the company’s style and impression. Many famous eCommerce stores like Omega Watches, Wrangler Europe, Ford, Liverpool FC, Lee Europe, Landrover, and Pepe Jeans are built using Magento. If you observe their Magento website theme, all of their themes are built in a style that the company has portrayed over years.

2. Built Using Latest Technology

Magento itself has 3 versions; Magento 1.0 Community Edition (2008), Magento 1.0 Enterprise Edition (2008), and the latest Magento 2.0 (2015). So it’s better to move your eCommerce store to Magento 2.0 if you are still working on the older version.

Besides that Magento 2.0 is built using the latest technology and with the future technologies in mind. The Magento website themes are built using new technologies like SASS, HTML5, Bootstrap 3, Awesome 4, and CSS3 which make sure that your site works seamlessly without any problem.

3. Customizable

Customization is an essential feature for any theme that you select. You can’t depend on pre-set themes if your goal is to build one of the best Magento eCommerce stores. IT industry is very volatile when it comes to technology’s life-span. A software or Platform can become outdated at any moment.

So having a customizable theme is very important. Even the most elegant themes can go outdated in just a month so you need to have the power to keep on changing and customizing the theme according to the latest trend.

4. User-Friendly Layout

For the end-users, besides the looks of the website, the more important factor is the user-friendliness of the website. The layout of your Magento eCommerce theme should be user-friendly in terms of:

• Easiness in locating menus
• Clearly visible shopping/add-to-cart button
• Easy to navigate
• Including back to top button (So user don’t need to scroll all the way up)

You must not give a single reason to your user to leave the page. Every discomfort that your user faces is equal to every order going to your rival store.

5. Multi-Currency and Multi-Language

The aim to start an eCommerce store is to become a global brand and to achieve this you need to build a multi-lingual platform. Many Magento eCommerce themes have multiple languages incorporated into their database, so you can create your eCommerce website in different languages.

Equally important is to incorporate different currencies while building your Magento eCommerce website. So, the customer from a specific country will receive the price of the chosen product in his/her country’s currency rate.
Also, a very useful add-on will be to have your Magento eCommerce store compatible with RTL (Right-to-Left) format of the website.

6. SEO and Web Browser Compatibility

SEO (Search Engine Optimization) is a very important factor in getting high website traffic. Making your website SEO friendly will gain its top ranking in Google search. This, in turn, will bring more people to your website which will increase sales of your eCommerce store. So you need to select a Magento eCommerce theme that is SEO friendly for fast indexing and better search results.

Web browser compatibility comes at par with SEO friendliness. As a developer or store owner always check that the theme you choose is compatible with all the famous browsers. It would be a waste if your Magento eCommerce theme doesn’t work well with popular browsers.

7. Social Media Integration

There are many benefits of integrating your Magento eCommerce store with various Social Media Platforms like Facebook, Twitter, Instagram, etc. Many customers visit eCommerce stores just to list out the price of the product or to learn other details. Integrating social media with your website will help you get into their suggested ads due to the search behavior that they showed on your website. This becomes a key factor in increasing the chances of conversion.

Besides this, people can share their purchase or wishlist on their favorite social media platform for their friends and family to see and also get on your site. This modern version of word of mouth advertising becomes a free marketing tool for your website.

Conclusion

Selecting a Magento eCommerce theme is more than just choosing pretty colors and font style. It has a deeper meaning and importance and you would need a proper Magento eCommerce development company to build your Magento website with the most apt Magento eCommerce theme.