Retail: Extremely Short

Been extremely short on Macy's and retail in general for the better part of 3 months now. "We're going lower" is my current thought. But as always you never know how low you can go. On the daily chart, we're at multi year lows and I'm currently targeting $10-$15 now that the floor has been taken out. Does this matter? Who knows and you're question should be, why does your opinion matter. It doesn't in the big picture, so please don't read this as me pushing out advice. But if there are any other folks shorting retail, I'd love some input / ideas and to get a bigger discussion going.