What does true love have in common with Blockchain?

They say "true" love never dies. But wait what does that have to do with blockchain technology? If you guessed it right, it is the eternal and immutable aspects of both "true" love and blockchain records. And my friends at CryptoArt Technologies in Hong Kong feel the same too. That is why they are launching www.cryptocupid.co; A site similar to the popular kitties where you can buy and send your love collectible to someone dear.

The website is not ready yet and supposedly only allows you to register at this moment apparently (haven't tried it yet) but I am eagerly looking forward to seeing how this site takes off. Will they be able to find enough "true" lovers in today's world?