8 Methods of Modern LOGO Design

With the rise of the design industry, the designer's creativity is well reflected. LOGO design has also emerged more and more performance techniques, here are summarized in the following 22 methods of composition:

1. Image variation
   The image of traditional aesthetic concepts has been transformed into a “like image” in the contemporary era. The biggest feature of the analog image is that there is no original, the analog image is not imitating reality, but there is no original transcript. For example, the "Disneyland" logo, from the "image", the world's most famous Mickey Mouse is a full "like" role, is the most successful and most influential role image. Mickey Mouse is a very elf with great performance and sense of humor. It is a guy who has received welcome and praise everywhere. Children regard it as a lovely friend and never doubt its "real identity"!

2. Re-decorate
   With the details of the new decoration to achieve the looseness and stretch of the design, the new decorative form of the LOGO design graphic has a rich humanistic color, paying attention to meeting the psychological needs of the public for traditional culture, and creating a new stage of decorativeism.

3. Real presentation
   This kind of realistic expression technique has a strong realistic painting meaning, clear meaning, easy to understand, vivid image, lifelike and lively, a kind of meticulously portrayed scene of "feeling, affectionate and embarrassing" The feeling of being in it is memorable and memorable.

1. Fragment collage
   With a new non-ordered discourse structure, a more leaping way of thinking, forming a variety of possible combinations and blends, a montage of space-time structure, presents a unique style of compromise, a kind of The flat beauty of the style, the new emotional experience shows the charm of LOGO design.

2. Poetic game
   Focus on gameplay, pay attention to participation, emphasize dialogue, advocate a "wandering mind", treat things with an irrational, loose, casual, free hippie attitude, and reproduce the pursuit of the surface in postmodern society. The characteristics of sensory satisfaction.

3. Recasting the tradition
   Make self-understanding, interpretation and reconstruction of the tradition, and select the traditional "meaning" part to dismember, intercept and transplant.

4. Arbitrary configuration
   On the surface, it seems that the occasional intentional figure in the critical state of "the chest is unpretentious" is essentially the result of the designer's painstaking efforts in the psychological state of casual stretching. Visually and psychologically give people a sense of stretch, ethereal, and flowing beauty.

1. Center digestion

Freed from the traditional form of central axis symmetry, the center and the edge are no longer opposite, the center is the edge, the edge is the center, you are me, I am you, using arrangement, split, tear or center of gravity It strengthens the opposition, conflict, and marginalization, and becomes a visual game that wins by risk. It changes the constraints of the design and provides an infinite creative dimension for LOGO design. The bold use of limited space makes the logo image more tense, which enhances the attention, appeal and impact of LOGO.

Picture source: .1, 2,3