Using Livestreaming Video To Boost Your Business
As we dive deeper into the digital era, people are beginning to prefer live video over text and static video. In fact, 8 to 10 people would rather watch live video than read a blog or social media post. This makes sports, concerts, breaking news, and conferences more alluring and entertaining to viewers. In 2019, YouTube’s livestreams from Coachella collected 82 MILLION live views from the first weekend of the music festival alone!
There is an assortment of benefits to reap from by joining the live video wave. While only 20% of people finish reading a text article, livestreams have stronger influence to make people purchase event tickets. Livestreams also draw in 6x the engagement of video-on-demand, and 97% of consumers are willing to share live video on social media platforms.
Going live is easy! With no additional equipment necessary outside of your mobile device, all that is left is to choose a platform that is best for your business: Facebook, YouTube, Instagram, or LinkedIn. Combined, these platforms provide over 5 billion monthly active users access to your content. Whether it be through a Q&A, a Webinar, behind-the-scenes footage, live events, or crowdsourcing, take your business live today!
Infographic Courtesy of Switcher Studio: https://www.switcherstudio.com/how-to-use-live-video
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