It is a spin of Ubuntu, as the article states. They are just trying to create a distro that takes care of the hassles for non-techies. I don't know why this would stop you from buying from them. I'm guessing this will be an option along with their typical Ubuntu offer.

Of course, you could simply install any distro you want on the machines. I would install Mint or Arch as with all the rest of my machines.

I love choices.