Privacy Sandbox includes proposals
Creating Audience
One of the essentials of a successful advertising campaign is the creation of audiences. Privacy Sandbox includes proposals on how marketers and advertisers can create their own audiences without the need for third-party cookies. The Chrome team published a new proposal called FLEDGE which is based on a previous Chrome proposal called TURTLEDOVE. This new proposal takes into account the industry feedback given for TURTLEDOVE and integrates features like “trusted server”. The trusted server is used to store information about a campaign’s bids and budgets.
FLEDGE is essentially Google’s option for advertisers who want to reach prior visitors to their website via remarketing. FLEDGE is expected to hit trials later this year. You can read more about FLEDGE over here.
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