Myths Of Our Economy: Free Choice Makes Free People

in life •  7 months ago

One of the most deeply rooted dogma's by which we lead our lives is this mantra of the free market economy: Individual freedom is paramount and more options to choose from, maximizes this individual freedom. This is just another myth that badly needs some debunking.

Freedom means we act on our own and that we make our own choices, so increasing the number of available choices empowers individuals to choose exactly what they want. Individual freedom and independence are economic lies we'll tackle some other time, but this one about freedom and choices is one we all suffer from.


While it is clear that having some choice is good, I would like to use Barry Schwartz' book "The Paradox of Choice", or what I can remember from it, to explain why too much choice hurts us. He uses the example of a typical supermarket: we can choose from row after row of shampoos, more than 200 soups, almost 300 varieties of cookies, 175 different salad dressings... and so on. Apart from the fact that a lot of that gets wasted because it's never sold, nor transported to poorer people, all this choice has some sneaky and very negative effects on us.

First, too much options causes paralysis: we can't decide what to choose and eventually give up. Not only in the supermarket: research has been done with employers that give different options for pension-plans. For every 10 different plans that were offered, participation went down; when you offer 50 plans, 10% less people participate than when you offer only 5 plans. There's so much to choose that you keep postponing and eventually never com back around to it.

And if we're not totally paralyzed and do make a choice out of the many, we're confronted with the next downside of all this freedom: we are always less satisfied with our eventual choice than we would have been if there was far less or no choice. This is because with a sea of choices it's very easy to imagine that you didn't make the perfect choice. The jeans you chose looks and fits wonderful, but did you try them all? It's good, ,but not perfect, almost certainly not the best choice you could have made.


Then there's the responsibility. If there's only one type of jeans and it doesn't fit perfectly, you can blame the world... or at least the manufacturer. But with all that choice, it's you that made the wrong choice, you are to blame. This freedom of choice dogma has reached absurd heights in medicine. When we used to visit the doctor with some ailment, the doctor said "this is what's wrong and this is what we'll do about it." Nowadays it goes like this: "You have this... And we could do treatment A, which has these benefits and these side-effects, pr we could do treatment B, which has those benefits and those side-effects", and usually they both have a different price-tag...

This shifts the responsibility of a rather important choice from the one that knows something about it, the doctor, to someone who knows nothing about it and is sick on top of that, and therefore maybe not qualified to make any decision at all. You see this in the enormous amount of marketing of prescription-drugs. Why would they advertise this when they can't sell it directly to you? It's because Big Pharma expects you to make use of your freedom and call your doctor to change your prescription: you decide, and they will suck every dollar out of your pockets with every decision you make.


In our modern lives we are under a constant barrage of choices: should I answer the mobile, the email or not? When should I get married and should I have kids and if yes, when? We can even choose if we want to be a man or a woman: even our physical body has become a matter of choice. All these choices, for the most part manufactured, are often the opposite of freedom and take away energy we could be spending on choices and decisions and questions that really matter.

“The alternative to maximizing is to be a satisficer. To satisfice is to settle for something that is good enough and not worry about the possibility that there might be something better.”
― Barry Schwartz, The Paradox of Choice: Why More Is Less

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"too much options causes paralysis" Not to me and true freedom does not exist. Goverment, shops, tv etc tells us what to do or what is possible.


Thank you for reacting! Do you really believe true freedom doesn't exist? Look, in principle I agree, my words in the first paragraph were "Individual freedom and independence are economic lies..." But I made sure to say individual freedom and to link it to the economy: in this world we only are as free as our pocketbook permits. In that sense, no there is no true freedom for you and me.

Also, you're never free as an individual. A hermit isn't free in the sense you and I perceive freedom: he's shackled to his cave or hut and the little garden he planted for himself, he's surely the opposite of free. But would the hermit agree?

And if you're not a hermit, as soon as you live among other people, you are only as free as the community of people permits you to be in a way decided upon by that community. Rules and laws, the tribe's Medicine Man, your upbringing: they all make you free or not depending on circumstances.

The way I see it, true freedom does exist, but not individual freedom because all freedoms take shape in the community of people you are an integral part of. If your understanding of freedom is to be able to do what you want, where you want, when you want, with who you want I'm afraid you're right. But is that freedom? I think in a real world with real people who really depend upon each other, that's just a sure way to get expelled.

And not letting yourself to be told what to do or what to think, by TV, government, me or anyone else is one of the freedoms you can really choose to use ;-)

Just my two cents :-)

Thanks again for the comment, it's really appreciated!


I try to be free as much as possible. To me this means I live most of the time in the middle of nowhere. I have my own waterwell and place. I can do without luxury (what you own you need to take care of as well), I do not watch tv, I am surrounded by nature and less people (they cause me stress) and stay away of gossiping, society etc as much as possible. To do.what I like when I like it, is a kind of freedom. You gave me a lot to think over. Thanks!

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