How very interesting; I've never heard of such a thing! Closest I've come is a meal plan called Blue Apron, which might be a little bit like your food crate delivery subscription.

Reading your helpful note outloud and my wife, battling a head cold in the next room and lying down, shouted out that she'd received an advertisement to subscribe to a winemaker in Argentina, suggesting they introduce her to 4 new wines :)

So, I'm off to explore Forbes link you, kindly, provided and I salute you on your healthy (alcohol-free?) lifestyle !