Is there a formula for blogging success?

Many blogger gurus have always stated that blogging is the marriage of content and marketing. Content is always the king while marketing is the spouse.

Hence, the amalgamation of content and marketing produces CONTENT MARKETING.

_{Image Credit: Kevin MD}

Content marketing is not something new in the realm of marketing and advertising. Many marketers always find the relevance of content marketing that’s why they hire copywriters to do the job better or if they can take the risk and have the skills, they do the content marketing themselves.

If applied in blogging, content marketing is one of the primaries in the job description of a blogger. Hence, he has the role of a content marketeer. The skill in marketing may be required aside from writing. But there are times that the blogger has to acquire skills such as photography, graphic designing, and even blog development to be able to create a great-looking blog and wonderful and appealing blog posts with images.

But what should a blogger do to attain blogging success?

My perspective in creating this post is to share insights to newbie bloggers. This is with a thinking that creating a blog yet is something done experimentally but when there’s a passion to take blogging to the next level, then there are ways for a blogger to be more adept in blogging.

Content Generation

Producing content on a regular basis is a must for a blogger who wants to attain success in blogging. This is the foremost thing that he must do.

Although it’s good that a blogger must first create the domain where he can post contents using the free blogging platforms to start with, sometimes doing it can be a waste of time.

_{Image Credit: Teach Hub}

Why is that?

When there’s a difficulty in doing the technical side of blogging especially on making the first blog, there is a tendency that they have to forego publishing a content.

I suggest having content development and management strategy in place first to be guided on what to post on subsequent dates after writing the first article for the blog. From there, the blogger can visualize on the right contents to produce based on the topic that can resonate well with him.

Blog designing follows. After all the hodgepodge and technical savviness amplified, the blogger is ready to publish his first post. By having a content management strategy in place, the blogger can schedule posts for publishing on the blog.

With the right content management strategy, the blogger is more encouraged to do the regular posting.

CONTENT MARKETING

Many blogging platforms have become SEO-friendly that indexing contents from a new blog can be possible. But it doesn’t mean that a blogger must ignore the precepts of SEO. He has to implement strategies to promote his blog to more webmasters and bloggers.

_{Image Credit: Lesechos}

Content marketing is by far the most useful and effective digital marketing strategy that your brand can utilize to reach its full potential.

Here are some of the benefits of a good content marketing strategy

• Better SEO helps gain more website traffic
• Increase brand image thus improves brand authority and reach
• More leads means more sales
• Better social media engagement

Social media is one of the best tools that a blogger can utilize to promote his blog. Also, by creating social media profiles and pages, the blogger has created an extension of his blog in which there is a possibility for the blog contents to get more reach from social media friends and followers.

COMMUNITY AND FOLLOWERS ENGAGEMENT

No man is an island and that also applies to blogging. A blogger has to thrive being in a community of bloggers who are in the same niche. In this way, a blogger can learn from those who have made successes in blogging.

And through the learnings gained, the blogger can pay forward by sharing tips and strategies learned based on personal accounts and results.

Here are some benefits of engaging with your followers and your community

• Able to know and address the needs of the members
• Figure out the best solutions for community issues
• Be able to tackle and offer resolutions on issues in the community

_{Image Credit: Carshalton College}

Summing up content generation, content marketing, and blog engagement, a blogger can attain successes in blogging in the forms of blog opportunities, increasing blog traffic and blog revenue.

These set of formula may seem very basic but they are proven to work and a lot have succeeded already.

On to you, how's your blogging journey so far?

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