The Difficult Path Will Get Easier Along the Path, The Easier Path Will Get More Difficult Along the Path

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Former US President Kennedy said: "We chose to go to the moon in this era, not because it is simple, is because it is difficult."

It was the same phrase that inspired a generation of American astronauts, who finally completed the seemingly inconceivable mission to the moon.

When there are two tasks in front of you, one you can easily start, the other needs to learn from scratch, don’t hesitate, choose the difficult one. I don’t know why, but whenever you accomplished the much harder task, it has a bigger achievement.

Either instinctively or because of inertia, most people are more willing to do tasks that seem easier and avoid difficulties, no matter in daily life, study or work.

Similarly, when facing difficult problems to solve, people tend to find shortcuts rather than face the problem itself.

In the subconscious mind, “it takes an enormous amount of energy to do something difficult, and whether it is possible to achieve the goal is still an unknown. If it fails, it outweighs the gains.”Doing simple task can finish as quickly as possible and with a minimal cost.

The idea looks smart as if it were an economic approach to finding the best solution.

The disadvantage is that you see only the cost of doing something difficult, without seeing the gains in the process.

For example, a programmer encountered a technical problem, he can choose directly to ask a more experienced person or can also choose to browse the Internet, read some tutorials or books to study the solution.

Although the second method is time-consuming and laborious, to overcome the problem, he also knows where to find the solutions for similar issues, which website has more valuable information, or may encounter other unexpected results.

The problems we faced are often not isolated, and if you encounter a problem, it is likely that you will encounter similar problems in the future, it may be difficult for you to solve the problem at start, but it will be easier.

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People are a kind of animal that likes to evade challenges and difficulties.

For example, you have two tasks on hand: a very difficult, don’t have a clear answer, but once the solved, it will bring the company to next level. For the other task, the solution is relatively clear, although it will still help the company the benefits are not that obvious.

At this point, people tend to give priority solving the problem with a clear solution. Once resolved, he will find himself another simple task, and that difficult task will be shelved.

But if you have only one task, you will try desperately to solve it. Because you have no other thing to do.

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In the 1997 United States, when the Internet began to rise, and DVDs entered the civilian market, Netflix's DVD rental business faced a very tough market competition.

To gain an advantage of the market, the company decided not to open a physical store, but online business and launch the DVD mail business. However some core executives disagree because it is too hard to achieve--DVD machine is not popular, not many films, mailing costs too high, DVD might get damaged or lost in the process of mailing ....

Randolph, one of the co-founders, finally dispelled everyone's concerns with a sentence. "You’re right; these things are hard. So once we have solved all these problems, we will create a threshold that no one else can match, so that potential rivals are unable to compete with us. Because it's tough for us to do. ” he said.

After months of unremitting efforts, Netflix finally achieved its goals and based on this business, has grown the company with a market capitalization of over $60 billion.

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Most of the time, the courage to choose to do the more difficult things, take a seemingly more difficult way to go, is a kind of intelligence. There are several reasons for this:

1, The most difficult problem, often is the most important, the core of the problem, after solving it, the effect and influence is also greater.

2, "The hardest" thing can sometimes be "simpler." Because most people like to do 50%-80% difficult tasks, so you will find it crowded with competitors. And when your task is at 120% of difficulty, basically there is no one to compete with you.

3. When you are ambitious, you attract the best helpers or peers. Because the outstanding people are equally ambitious and like to solve the most important and most incredible problems. And you'll learn a lot from them.

4, "the hardest thing to do," the advantage is: it may be difficult to ordinary thing 100 times, but its value and influence but it will be an ordinary thing 10,000 times. The cost is, you have to earn big.

5, One of the advantages of doing the hardest task is that it may be 100 times harder than normal, but its value and influence will be 10,000 times of the ordinary tasks.

6, The harder it is, the more the returns. Then you can put the rewards into "another hardest task." As Walt Disney said: "We're not making movies to make money, we're making movies to make money and to shoot more movies.

7. Finally, those "hardest tasks," once you solve it, you will notice a faster growth, as well as the greatest sense of accomplishment, satisfaction and self-confidence.