"The more you are connected, the more you are switched-off"

The designer of Ogilvy advertising agency from China Shiyang Khe created the series of social advertising, at which negative consequences are emphasised which can render smartphon to human attitudes.

Advertising sets thinking that smartphons our dialogue is killed.

Three boards show typical home vital situations, it is centre of which huge smartphone, blocking any dialogue between the members of the family. Slogan of social advertising says: “The more you are connected, the more you are switched-off”

Anybody noticed as we spend time now in the friends' company? Something became not so, before dialogue was entirely other, now we discuss not that they read in books, not that they saw in the li, and what was read in social networks... Last night being going in the friends' circle, I saw that each of them with periodicity 5 - 10 minutes gets one's iphone and verifies whether message did not come to it. Mobile telephone simplifies to us li, but is it possible to consider it human progress?

It is only my opinion.

Thank you for attention.