The effort is Poor! I hear Denmark set a good bench mark. It should start with what we buy. I wrote to my MP asking why all packaging was not recyclable? The is not logical reason as to why! The basic answer was the corporations say they are working on it but it too expensive. They don't give a shit.
We need to make people do! How do we do that? Make it beneficial to them, reward them this is how the human mind works. Its the ego! 💯🐒