Must we offend large women to sell them yogurt?

Diamonds are definately not this girls best friend. Nothing Basic about it. America Pe.. nuff said

Do we really need skinny models in our advertising? Only this time it is the exact opposite.

Here are a series of ads that use raunchy but well known movies to get the message across. The product is a Fat Free Yogurt. The ads are from Brazil and the translation reads “Forget about it. Men’s preference will never change. Fit Light Yogurt”

Right, I get the fact that they use rather large women to replace Sharon Stone in Basic Instinct etc.. and that Fit Light will make you thinner I suppose. I mean there might even be an attempt at humor in there, but the whole thing falls flat.

Not withstanding the stereotyping of both women and men, the ad, I would be offended if I were the target audience. Moreover I would not buy the product. Execution-wise it is fresh and different, but guys, you want women who think they may have a weight issue to buy your product - not stay away from it because of how you portrayed them. A little sympathy or affirming message will go a long way.

And who are you trying to sell the Yogurt to anyway? Women or to men who like rather larger women?

Just a word to the wise : Advertising is meant to make products desirably to buy. At least with this campaign there is something positive about it.