Another superb piece of writing. This really applies to almost every walk of life or every circumstance.

This is what I would think of as a form of evolution. There are a multitude of organisms in an ecosystem and they all specialise in something and you can't compete with all of them or occupy all of the niches.

So a new big rich guy comes into to town - he could be like a new apex predator that takes the prime buffalo away from the previous top predator.

You have a few choices.

You could "starve" to death which is giving up. Or you could find a new food source (i.e. new customers) by changing the way you hunt.

Maybe you go after rabbits (students) instead of buffalo, maybe you hunt at a different time of day, maybe you hunt more often or less often. Maybe you add more vegetables to your diet.

An animal would not be sitting and thinking about how terrible the situation is and how pointless it is to even try to do something. It wouldn't be ruminating on failure. It simply would be doing and changing because it would have no other option. Try or die.

Eventually you (as the animal) would find the right combination that allows you to compete and either find a new niche or gain the ability to take the old one back.

That's why whenever you are looking at an ecosystem there is constant change and adaptation going on.

The human work or business ecosystem is exactly the same.

If you don't keep evolving you are likely to lose your niche. If you can't compete in one area then you can try another and keep trying.

If you work intelligently and put in the time and the research you will come up with something that works.

If you do nothing it is the same as giving up - occupational death.