SBB: From Good to Great...( Part VII )

T.: All these that we said mean that, if spirituality is involved in the business, the results can be better. When there is synergy between spirituality and business. Do you have some experience where people were doing examination of one business and another similar business and when in one was only a business and in another there were all spiritual principles involved and this second one had better results ? Do you have this kind of example or experience?

A.: Well I will give you very, very famous example I believe any business person any business leader is aware of the work of Jim Collins. And he has written this book “Good to Great “ which is the study of how good companies became great and how they stayed great. And this is very pragmatic, nothing idealistic, its actually experiential. Proofs are there. There are very tangible measures and proofs How companies remained great for many, many years. His criteria was very rigid. One of the companies I remember, two of the companies I remember are World Greens, this is American company not so much present in Europe and Gillette. Gillette everybody knows. You know, they have shaving creams, shavers, different things.

He has named eleven companies, which actually fitted into the highly rigid criteria of being a great company. So what we see there is again, something that is related to being trustworthied. There are both character and competence, they had character and competence.

For example Jim Collins has developed the Concept of level five leader. And Level five leader is somebody, who has strong professional will and humility. This was the result of his study. These leaders were amazing leaders. They were helpers of thousand geniuses.

We have a Phenomena of Celebrity leader, who is basically a Genius with thousand Helpers. But great companies had leaders who are level 5 and they were helpers of thousand geniuses. So their teams, they had people who were amazing people in their teams and they were not putting themselves first, as celebrity leaders.

So, this study is very practical, you can read it. This is a tangible proof, how spiritual principles work in business and how they make companies great.

( To Be Continued )

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