The real problem is not that there are guys that treat dolls like persons, but that there are guys who treat female persons like dolls.
Honestly, I think with already having first programs being able to pass the Turing test (the test is passed "if a computer is mistaken for a human more than 30% of the time during a series of five-minute keyboard conversations" http://www.bbc.com/news/technology-27762088 ), sooner or later these dolls will evolve to Andriods and nobody will laugh anymore about the owners of them. The film "AI" by Steven Spielberg quite smartly addresses some of those aspects. Of course this will take time, but eventually we will get there!