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RE: The Time of Private Clients: 3 Tips for Growing Your Small Business
That is really exciting. Congratulations to you on this progress and success!
Establish your authority by offering free services on a regular basis. The profit you turn in your first year is your reputation.
I love the way you frame that. I think @vgc5000 has a valid point, but I would argue that there is an important difference between offering free services and working for free. You are still putting yourself out there as providing something that has real monetary value, but choosing to give it to this person right now for free. I think there is a way to do that without leaving that person with the feeling that it will always be free, or that it should be free.
Agreed! This is the boundary I was thinking about when I responded to @vgc5000. They have a great point. I don't want my work undervalued. An example of free work includes the 15 minute sessions when usually I work in two hour sessions. We can get a LOT done in 15 minutes. People usually have a sample and then come back to ask about prices because the work I do is therapeutic in nature (although I am not a therapist).
Perfect example. I really enjoy learning about the work you do. Personally I would love to move into doing something therapeutic in nature and I am also not a therapist--although, i am a lawyer and lawyers are called counselors.