Totally. Very few people cultivate the thought of "money" and refine it. Most peoples relationship to money is reactive, not thought out. Strategy plays a role in every area of life and while finances are important, that's just one card you can play. The thing is that "asset management" is really about managing all your assets, not just your money. You asset portfolio really is made up of your skills, talents, intelligence and all the other "cards in your hand". Good article.