Content Marketing | Digital Marketing
Once you have understood the importance of why a brand should be in social media, the next step is to determine the strategy to enter them.
To enter the social media must be done with a plan, it is not enough to just be there. You must establish the strategy, define in which social networks it is convenient for your brand to have presence and begin to devise a Plan.
Content is the most important in your marketing strategy, content is what your brand communicates, why it communicates and above all and most importantly: How it communicates!
It's not just posting a video or a photo on Facebook or Instagram
Why do you need a Strategy?
To establish what your objective will be, define what the type of content will be and establish the formats that must be generated to post your content.
The content is the message that your brand transmits, in most cases they transmit different benefits and values of your brand with great subtlety, Content Marketing is not just talking about you. You have to generate interest in your audience and establish a fluent conversation between them.
The general purpose is to persuade, educate, influence and inform.
The format is the way you define to distribute the content, among them can be images, videos, written or live streaming.
Content Marketing is the column of your digital strategy, is where you should focus all your efforts. It is what you hook and keep your audience waiting for what you communicate, so it is important to establish a plan.
You got a 7.06% upvote from @dailyupvotes courtesy of @seikatsumkt!
Please upvote this comment to support the service.