That is true. I think one reason is because there are so many brands that are selling what is fundementally the same thing with different packaging. It is prudent in modern times to tightly hone your bs detector so you can quickly spot the diamond in the rough. This internet classic sums it up I think: NSFW http://www.theonion.com/video/sony-releases-new-stupid-piece-of-shit-that-doesnt-14309