And then, of course, there’s the aspect: “influencer” doesn’t specifically entail influencing in a positive regard...

On the contrary, it’s worth questioning how many “influencers” are actually using their platforms for stimulating intelligent thought and providing valuable service to society - versus several whom essentially bought their “influence” to put on a fake marketing presentation, promoting a soulless materialistic lifestyle, propagating brainless platitudes, reinforcing narcissistic ideals...