I fully agree with you, thanks for putting it into perspective like that! I'm sure there are global stockpiles of the horns, that are kept under huge security for obvious reasons. Perhaps starting by selling these legally to make it far more accessible to the 'end user' and will immediately act as a deterrent from taking the illegal route. Perhaps educating people on the horns and showing them that there is actually no benefit from using them, and giving them real medicine which actually works can change some traditions, albeit a few of them to start with. I believe the graphic videos and images that are available should be shown all over the world, similar to the way cancerous lungs and throats are shown on cigarette packets to create shock-factor awareness of the devastation caused. Thank you again for your thoughts!