Your face will replace the pin code

No cash registers, no queues, but all under the watchful eye of artificial intelligence and hundreds of cameras.

However, Walmart is only the largest fish. In fact, the technology of face recognition in retail today is more the rule than the exception: in the UK, for example, it is actively used by more than half of fashion retailers.

In the hall, customer profiles - if the data collected in this way is correlated with unique data about the client's face, then the broadest field for advertising experiments opens - and, accordingly, for more successful competition with online trading platforms.

The screen in the supermarket, which at your approach begins to advertise your favorite chocolate, has long ceased to be an invention of screenwriters like "Special Opinion".

At the same time, it is difficult to argue with the fact that face recognition technology can be quite effective in dealing with handy shovplifterami. However, this does not mean that the privacy of buyers must necessarily be a payment for the safety of goods on the shelves.