Cheap Ways to Promote a Brand

Promoting your brand on the market doesn’t need to be expensive like most people think. You don’t have to launch an expensive ad campaign in well-known magazines and broadsheet dailies just to create public awareness about your company. There are plenty of ways to advertise without spending too much. With the recent advances in technology and the rise of social networking sites there’s become even more.

Entrepreneurs everywhere are thinking about how to save money on different aspects of their business, particularly on the promotions and marketing side. Here are some inexpensive but effective ways to promote your business.

Create an official account on Facebook and Twitter.

This is probably the most popular way to reach customers without spending a single dime. Setting up an account on these sites is absolutely free. You just need to focus on the content of your account and the way you handle customer queries. You can start promoting your fan page with the people you personally know and let them spread the message afterwards.

                            

Give cheap but useful freebies.

You can give cheap items like pencils or bookmarks with your company logo printed on them to customers who buy your products. Other people will surely notice your brand once they see them. They may even purchase an item from you just to get a freebie. Customers like freebies, especially if they’re useful.

Make some videos and upload them on your YouTube channel.

Create instructional videos on how to use your products and then upload them on your official YouTube channel. This can require a lot of hard work, but it’s definitely worth the effort. By showing how people can benefit from the things you sell, they’ll have a better idea how those things can be of use to them. This will help a lot in persuading them to buy from you. Creating an account is free, so you don’t have to spend anything.

Give free samples of your items to online product reviewers.

Last but definitely not the least, you can let product reviewers scrutinize the things that you sell. There are now many online sites that write reviews for free. You don’t need to pay them, just give free samples to them and let them be the judge. Be sure that your items are really of high quality so that you’ll get good reviews.