What defines your brand ?

LOOKING THE PART

• The way you move—with a purpose
• The appearance of your hands and nails—clean at all times and nail polish appropriate to your situation

SOUNDING THE PART

• The tone of your voice—lower-pitched voices carry more weight
• The pace of your speech—slow enough to sound purposeful but not hesitant
• The words you choose—short, active, and positive, or longer and more descriptive?
•The expression in your voice—smiling makes you sound approachable and friendly
• Shaking hands firmly, but not squeezing too hard
• Saying thank you

ACTING THE PART

• Returning phone calls or emails within a reasonable time
• Respecting other people’s views • Giving other people the credit due to them
• Doing what you have promised to do
• Standing your ground when necessary