Starting my own company this month and it's easier than I expected.
So a while back I started working for a digital advertising agency and they spent a lot of money to educate me on the subject. I would guess they focused on this more than their strategy to recoup their investment in me because about 3 short months after I hit the ground running they laid me off.
This is the second time in 2 years I have been laid off from an amazing job. It was quite devastating this time more so than last because I had just emptied my bank account 3 days prior and moved into a new house. I spent all my available cash flow on deposits and things we needed for the move. Well, when I went back to work on Monday they informed me they were making budget cuts and that I was no longer needed. To add insult to injury I was a remote employee and they made me drive over an hour and a half to the office to tell me the bad news, and then again to pick up my tiny severance package that failed to cover more than 3 days of pay.
So here I am driving away from a good job that I was excelling at and making money to feed my family and keep my employer happy, more importantly, all the hard work I was doing for my clients to help them grow their bottom line and achieve their goals.
I was heavily involved in the success of my clients because if they succeed it meant that I was succeding as well. So again I'm driving away from this massive building with tears in my eyes trying to think of a way to positively articulate to my fiance that we are doomed. I could see dark clouds rolling in as a storm headed its way towards me on my drive home and I could smell the odor of rain pushing over industrial workplaces and permeating my vehicle. I truly felt as if I was just as screwed as the industry in the little town I was leaving.
Then it dawned on me that my employer had mentioned that my competition was made up of a workforce of young eager sales people that were whitelisting services from large providers, and I started thinking back to all the pricing discussions I had with clients. They thought my price structure was high because my competition was offering the same services cheaper.
So I go home and start looking at these whitelist services and notice that the pricing is far cheaper than what I had been offering. So naturally, a lightbulb appears and my mind starts racing.
I'm going to start my own company, not only for myself but to get into the pocket book of the companies that wronged me. I quickly understood their strategy and downfalls and how to overcome the hurdles of doing this on a very small budget.
The next day I started contacting designers, whitelist services, web development providers and registered my domain.
After a few short nights of designing the website myself and deciding what services were most important I'm now sitting here with a functioning website, with my own domain, my own services to offer and a brand identity being crafted.
All of this happened in one week, and in that week I acquired a lead position at another company that was ok with me running my company while working for theirs. Life happens whether you want it to or not, I figure it's how you pivot to increase the probability of success. I will now own my own company, decide my own fate, and ultimately do right by my clients in the long run.
Now I have been signed to a consulting agency that receives government grants and tons of funding. They have informed me that they will be handing me clients and believe fully in what I'm doing and are hanging on its success as a case study for future agencies.
I have been blessed to have a solid vision and chase it, I highly recommend if any of you have an idea to start a business, don't wait. Do it now and don't look back. My personal stress level has gone down and I feel like I have real purpose again. Regardless of what happens my heart is in the right place for this business, and I'm happy I had the oppurtunity to share this story with steemit.


