public opinion

particular, there is no public opinion without human beings, groups and social organizations; public opinion has to do with political factors, for example, the organization and distribution of power; the political decision processes. Public opinion can not be separated from media institutions and products, that is, publishers, radio stations and television stations, on the one hand, and programs that disclose, on the other. But public opinion is not imaginable without total communication, that is, personal communication, direct and reciprocal.

Public opinion is not a psychosocial system, but is equivalent to the product of the transformative information processes of an open system