Problem of choice and how this paradox prevents to make decisions

Much time has passed since the moment when I first learned about the paradox of choice, Schwartz describes having received his skeptical - why limit the freedom of choice, such diversity is good, better than his absence?

With the current rapid growth of technology the question of choice becomes affecting any imagination. A large variety of sometimes paralyzes the decision-making process. Probably no place where the choice between-between would not be required to spend time (our most valuable resource).

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Increasingly, in different situations, I see "internal disputes with themselves": what you need to do otherwise, buy another thing, model, color and more. All this and there are examples of so-called "paradox of choice".

And what the difficulties are caused by extremes in making this choice? When maximalists are trying to reduce to a minimum errors, pick the best (spending days, weeks). And suddenly, after a time, notices the maximalist option, which would have been even better, loss of profits, the so-called opportunity costs... Probably faced, the maximalists have? Sometimes I envy the minimalists, as they relate to all a lot easier and quickly choose your option.

Due to its adventurous and inclination towards experimentation, checked in the network of the stores of this phenomenon. No, not on the experience of the jam and, for example mobile technology, with an average of more than 300 titles, 2 outlets have been exposed to 50 models.

In terms of quarter - sales growth in these locations was 18% in unit terms, but revenue grew almost a third. Into account all factors: seasonality, location, staff, reasonableness of the range (not cause desires to go to competitors). Artificial constraints on choice of work.

Received confirmation of the classics:

• removed alternatives that only enhanced the value of the purchases
• buyers has become easier to make your conscious choice
• process time of sale/purchase has significantly decreased
• the number of the decision maker in the here and now increased significantly

Not to mention the commercial appeal of such "selections", the reduction of the rented area, cabinets, and sometimes staff. Yes, not everywhere you can apply, I agree - but sometimes it's worth it. In such moments you understand the idea of Apple (which would be at a much greater selection).

And now? What has led to familiarity with Steemit in addition to the ability to speak? Choice, need to make a choice, a variety of cryptocurrencies, more than 500 different tokens, damn hard to choose one in which to invest :-)

But many in the paradox of choice, and not take any decision, because the expectations are so high. Society is not ready to return to the constraints (artificial selection someone), you now need to myself "give" less opportunity, and solve!

Focus on what makes us happy, not to postpone "for tomorrow", to get satisfaction from the process and the decision (whatever it was).