The button was an interaction that Reddit released with only one rule. Do NOT push the button. The button was linked to a reset timer. Naturally everyone started pushing the button only to see the timer reset. So people got curious as to what happens when the timer ends. All sorts of factions started developing and where arranged by colours. Can't remember all the details, but basically some factions wanted to see the timer reach certain times, but the button was always pushed. Every time. Sometimes it took seconds, other times it took up to an hour, but it was always pushed.