This is the reality we live in and I don't think we can really do anything about it. More critical minds can discuss about it, but it won't be enough to stop it unless you're a person with just as much influence in the media as those who are currently there (or maybe no one really can...).

As long as there are issues to talk about publicly, we'll never hear the end of this. It'll all be, as you said, a vicious cycle of negativity.