Ubex, AI in Ads. Advanced advertising of the future.
This is the next generation of advertising, Ubex is worldwide decentralised advertising exchange where industries advertise effectively, while publishers profitable tokenise ad slow on their enterprise.
Recent partners,
*NVIDIA Inception Program.
The NVIDIA Inception program will benefit UBEX development by connecting UBEX data scientists to the latest state-of-art technology in AI. UBEX will use NVIDIA’s vast knowledge of data science to reinforce learning techniques for the UBEX neural network and will use NVIDIA hardware to improve operational efficiency of its neural network training.
About Nvidia Corporation. It is most commonly referred to as Nvidia, stylized as NVIDIA, or (due to their logo) nVIDIA) is an American technology company incorporated in Delaware and based in Santa Clara, California. It designs graphics processing units(GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Since 2014, Nvidia has shifted to become a platform company focused on four markets – gaming, professional visualization, data centers and auto. Nvidia is also now focused on artificial intelligence, visit http://www.nvidia.com/
*Civic Technologies
The leading blockchain identity verification technology provider. Through Civic’s Secure Identity Platform (SIP). Civic’s security-identity technology will further Ubex’s mission to create an advertising ecosystem with mutual trust and maximum efficiency by providing accountability, security, and trust for users across the Ubex’s revolutionary platform.
About Civic Technologies. Civic is a visionary blockchain identity-verification technology that allows consumers to authorize the use of their identities in real time. They are spearheading the development of an ecosystem that is designed to facilitate on-demand, secure, and low-cost access to identity- verification services via the blockchain. Civic recently introduced a Civic token that participants in the ecosystem will use to provide and receive identity-verification-related services. The company sold $33 million of its tokens during its token sale event in June 2017 For more information, visit https://www.civic.com.
Ubex Mission.
Is to automate the interaction of advertisers’ offers and publishers’ website, significantly reduce commissions by removing the middlemen, create an opportunity for publishers to tokenise ad slots and develop a multilayered system of platform participant reputation rating. Creating global advertising ecosystem with a competitive level of mutual truss and maximum efficiency.
Advertisers: problem and solution. Advertisers lose money on every attracted buyer because of the traditional approach to advertising purchases. In most cases, advertisers are forced to incur excessively high costs to attract buyers for three reasons:
- Presence of brokers => high commissions (Effect on customer acquisition cost: ± 30%)
- Pay per click => Risk of fraud (Effect on customer acquisition cost: ± 30%)
- Weak algorithms => Inefficient targeting (Effect on customer acquisition cost: ± 20%)
Market structure
The structure of the digital advertising market consists of a chain of participants represented, on the one hand, by advertisers and on the other, by publishers with a number of intermediaries between them, performing a variety of functions. The current digital-advertising purchasing scheme:
Large and medium-sized advertisers purchase digital advertising through media agencies, which in turn, deal through affiliated trade desks or directly with purchases in one of three ways:
- Directly from the publisher.
- Through banner networks (horizontal and vertical networks).
- Through advertising exchanges.
External technical services like demand-side platforms (DSPs), supply side platform (SSPs) and Ad Servers are also used for purchasing and monitoring. Each of these services solves a certain task but increases the final cost for the advertiser (the costs for these services are added to the commission of agencies). Advertisers and media agencies use ancillary services to increase the effectiveness of advertising (creative optimization, data suppliers / data management platforms, retargeting, etc.).
Ubex facilitates purchases of digital-advertising. The Ubex digital ad purchasing scheme will look as follows:
Advertisers can easily purchase advertisements from publishers through the Ubex advertising exchange without resorting to the expensive services of agencies and other intermediaries. Ubex combines the functionality of an advertising exchange with a service to monitor all the performance indicators of each ad placement of each publisher, thereby eliminating the need for appropriate external tools. Similarly, Ubex combines the functionality of a DSP / SSP.
Ubex aggregates proposals for the provision of advertising slots directly from the publishers. Combined with the use of additional data providers, Ubex grants a synergistic effect, since the more data that is input into the neural network, the more accurate its predictions are with respect to the probability of a targeted action of each particular user in response to advertising materials.
Ubex's technology
Infographics below is on how it works: The system’s Neural Core and its interaction with the blockchain.
The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.
The main features of the system can be explained on the life cycle of a widget that promotes a car insurance service – from (1) the advertiser’s, (2) the publisher’s and (3) the user’s perspective respectively.
(1) The Advertiser. The widget appears in the system after the advertiser registers and adds an offer that promotes the insurance service. Each participant has a correspondent entity in the system Smart-Contract of the Ethereum blockchain, so during the registration process the system creates an entity in the blockchain, fills it with general data and initializes visitor-related coefficients (their meaning will be discussed later).
(2) The Publisher. The widget can start working on the publisher’s website as soon as the publisher registers, passes the KYC procedure and adds a placement space. During the registration process, the entity is created in the Ethereum Smart-Contract with all the data of the publisher. When creating a placement space, the publisher, similar to the advertiser, specifies a set of parameters (subject, geolocation, typical interests of his website visitors, age and censorship boundaries, etc.).
(3) The Visitor. An initial request comes from a visitor’s browser to the tracking balancer. The role of this balancer is to switch the visitor’s request to one of the hundreds of tracking micro-service instances (trackers). The tracker is responsible for management processing of a visitor’s request, including, but not limited to, gathering visitor data, interaction with neural network nodes, holding preliminary results, transferring data to and from renderer instances and responding to visitors with a final advertising widget.
About the CEO
Artem Chestnov
Artem is a serial entrepreneur with a background in marketing, mainly focused on the European market. Artem graduated from INSEAD MBA in France and Singapore and spent most of his career in the Netherlands and Belgium as head of marketing and innovations for a major consumer goods company (sales volume of 56 bln USD in 2017, budget under personal management 40m USD). Participated in various top management roles in a number of Tech and Blockchain projects, including LAToken, Reborn and Medviser.
- Seems like a great project, please visit; https://www.ubex.com/
- Read the complete details of this promising project via whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?2429
- Participate token sale and get a special limited offer bonus: https://tokensale.ubex.com/register?locale=en
- Join over 40,000 members in Telegram: https://t.me/UbexAI