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RE: Why you don't see Chinese girls wearing Bikini's at the beach? 在中国的海边,你不会看到比基尼女郎
Since the ancient times, Chinese people have favoured white and fair skin.
I've noticed this throughout Asia a preference for white skin. I thought it might be because in the Philippines nearly everyone is brown and they grow weary of it. But now based on your comment, I am thinking the reason is because tanned skin is associated with laborers working in the farm. So to be white is to be rich and affluent and avoiding the harsh life of hard labor.