Omaha Bus Ad
WTH. Inspired? Umm, no.
We spot bus ads for only a few seconds.
(Unless we're stopped at a long red light where we can shoot video.)
Questions ricocheted through my mind:
• In this OMetro bus ad, in 2017, why was a pretty girl's photo with the Omaha Home for Boys?
• Is she Natasha or who is Natasha? (Under her photo it says, "Omaha Home for Boys.") How did a pretty girl from Russia get to the Omaha Home for Boys?
• Why is the word "for" in italics? ---► The Omaha Home for Boys
• Why is so much information -- info that most Omahans don't know -- on a bus ad?
• Who thought this ad on the back of a city bus was a good idea?
• Why is the phone number emphasized? Are senior citizens are more likely to call? Many senior citizens equate the name "Natasha" with the famous Russians from Rocky & Bullwinkle cartoons. The Russia connection. The ad wants us to call that number (in large print) to donate money? (Web address in smaller print, farther down the ad.) Just a minute while I get a pen or enter it in my phone -- no the bus is gone.
So 5-second bus ads shouldn't generate questions.
Did I think, "Hey, I should donate to the Omaha Home for Boys"?
Was I inspired?
No. I wondered about many things, worried for the girl's safety (her photo and name are riding around town on the back of a bus), shot video, and the bus drove away.
