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RE: My Personal Experience of Scientology - Part 1 / 我关于山达基教的亲身经历
I think it was the book. so, I google on: dianetics advertisement tv
Apparent, it started before 1990 even.
The search result turned out things from 1988 and as early as 1983.
Yeh, 1983 sounds about right for the beginnings of Scientology.