LBRY has the potential to be somewhat of a nightmare for Youtube, Spotify and other such services as it allows users to earn money through their content similar to SteemIt.

Also this is a great article which explains everything very well.

At a price of $0.6, a lot of investors might feel that the ship has already sailed but this will be something like the recent rise of AntShares, I believe this has the potential to touch atleast $10 within 2018.