Dongdaemun Design Plaza (DDP) - The most iconic landmark of the Korean design industry

Dongdaemun Design Plaza (DDP) is the most iconic landmark of the Korean design industry. Located at the center of the Dongdaemun area, the DDP will serve as a key venue for design-related shows and conferences, exhibitions, and other events and gatherings, bringing new milestone to the modern architecture in the country that proudly combines art, technology, economy and cultural.

Designed by world renowned architect, Zaha Hadid, DDP is the world’s largest atypical architecture. DDP comprises of many section including Design Museum, Design Exhibition Hall, Design Playground, Design Pathway, Pathway Cafe, Design Shop, Art Hall, Oullim Square: Cave Stairways, and more. Seminars, exhibitions, fashion week, galleries are held on specific time too.

Art Hall, Museum, Design Lab, Design Market, and Dongdaemun History and Culture Park. The Art Hall is the primary launch pad for the Korean creative industry. The hall is a key venue for conventions, trade shows, exhibitions, fashion shows, concerts and performances. The Museum Hall brings together Korean design and global trends. The Museum Hall is comprised of five sections: Design Playground, Design Dulle-gil(trail), Design Museum, Design Exhibition Hall, and the Design Rest Area. The Design Lab serves as an incubator for rising Korean and international creative product designers. The Design Market is a multipurpose space that combines culture, experiences and shopping. This hall is open 24 hours a day to provide added convenience to visitors of Dongdaemun Market, the town that never sleeps.

The cutting-edge technology is applied to DDP, putting together 54122 pieces of aluminium panels in different sizes and patterns to form beautiful curves that stood sturdily during daytime, twinkle softly as night falls. We were speechless when we browsed through introduction of DDP Plaza, only to know that there is no straight lines or walls in the external building installation.

Everywhere is a feast for eyes, even the staircases and everyone is a photographer here. Walk, jump, squat, sit, run, turnaround but don’t fall down, you are free to capture the best curves of DDP, day, or night.

In short, being the world’s largest three-dimensional armophous architectural structure and an attraction listed by New York Times’ as one of the “52 Places to Go in 2015”, there is no reason for not visiting this stunning Dongdaemun Design Plaza when you are in Korea.

I strongly recommend you to spend a day in Dongdaemun area, so that you can shop for fashions at Dongdaemun wholesale markets, the so-called 24hours, never sleep, shop-till-you-drop-streets; Dongdaemun Cultural & Historical Park and DDP Plaza in one go. You can also enjoy buying clothes in shopping complex such as Migliore, Doota! and Hello AM PM. All these tourists attractions are linked together.