On Kind Ads : A New Way To Pay Attention
The top three websites in the world based on Alexa Rankings are Google.com , YouTube.com and Facebook.com. These three websites has a combined total of 13,591.342 sites linked to them and the number growing as the day goes by
Online advertising have come to become a massive online business for topsites which has massive amounts of Traffic. Brands worldwide pay a lot of money to these sites to get their products on the front pages of the Net
However users of these sites have no idea of how the advertising model work and they also left to combat the annoying ads whenever they come online. This is very unfair in my opinion as they don't get any form of reward for their attention
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There have been a of of complaints of the abuse of power by the Advertising Giants who do as they like with the data of users while hiding behind the dubious legality offered by the stuffy terms and conditions that users are forced to accept
The lack of moral ethics displayed by Facebook over the Years is alarming as they have allowed the running of harmful campaigns without thinking twice about It, and the end user is left to wade through these ads without given a chance to choose
The advent of Decentralized advertising powered by the Blockchain is a viable solution to this catastrophe. New Blockchain innovations are rising to counter the Negative business model offered by Big Three, and the Kind Ads Blockchain aims to be at the forefront of this strike back
KInd Ads will decentralize user data,create decentralized frameworks while providing adequate security for user data
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One Of A Kind
Kind Ads provides a unique advertising model. It is a huge turn around from the normal advertising model used by Media Giants presently. Kind Ads is a permission based ad protocol that gives both publishers and the end user a unique advertising experience
With Kind Ads publishers will spend significantly lower due to the elimination of Middle Men. The end users have the license to choose what kind of ads that can be shown to them while also rewarding them for viewed ads at the same time
What this means that the days of annoying pop ups and spam are gradually coming to an end. The cost efficiency offered by Kind Ads to publishers makes it a winner for me because yearly advertising revenues is on the rise and the conversion rates of these Ads mostly don't tally with Investment made due to poor targeting
In a world where the advertising world is almost a Monopoly that favours the ad networks. Kind Ads is bringing a system that will be favourable to all parties Involved. Opting into the Kind Ads platforms enables one to revcieve the Kind Ads Token. The value of the token depends on the amount of Information the User chooses to share
It is Important for users to share as many Information about themselves as possible. Data is the Backbone of Advertising and provding a complete personal profile will go a long way in making the advertisement process easier and also enable the end user to get their share of then value the campaign they are involved in generated
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The flagrant use of user data by centralized advertisement companies has made tools like Ad Blocker gain widespread use as people most time feel disgusted at the level of Targeting they receive. WhatsApp which is owned by Facebook has even helped in the harvest of user data and Information as people see Ads based on the chats they had with people on the Communication App
On the Kind Ads Network will have an easier Interaction with consumers as they will be brought in contact with products that they actually need and not the "throw it till it sticks" antics used by present day Centralized networks. There will be no need for Ad Blockers as they will be a significant amount of value exchange and not the one sided flow of Value we are currently experiencing
The Kind Ads protocol is out to bring Change in this aspect. The end user will finally get a reward for sharing his/her data, the publishers will pay much lower than the Industry standard while getting more value In return as they are sure of a high rate of engagement from the end user
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Source: Kind Ads White Paper
Tokenomics
The Kind Ads platform token (KND) will be used to facilitate transactions within the Kind Ads Ecosystem. It is an ERC20 Token as the Platform is built on the Ethereum Blockchain .
The uses of the token includes, a gateway for advertisers to purchase ads from publishers on the Kind Ads Network, it is also used as a medium of payment to both users and publishers as it has a daily reward pool
Whenever s user opts in on the Kind Ads network he/she receives a token, opting out will also Involve the user spending a token, this token is reallocated to the reward pool and becomes part of the tokens used to reward other active users
Users will also receive tokens from the reward pool based on the level of engagement they have on the Kind ads platform. They can also choose to use the tokens as advertisers and even reward their favorite publishes with some pledged tokens
Verified Publishers also get rewarded from the reward pool based on Ad Impressions and user participation. It is vital for publishers to build a good historical record as it will enable them get more value from the Kind Ads network. 10% of the reward pool is allocated to publishers who have proven themselves to be a pillar in the Kind Ads ecosystem
Advertisers are to buy tokens so as to access publisher gateways, they will be also required to spend the tokens for advertising
It is also possible for Application Developers to participate in the Kind Ads Network as they will bring in a whole new Gateway for Advertisers and Publishers, these App Partners will bring the attention bank their App possesses to the Kind Ads Network and the more valuable an Application is the more value it will get from the reward pool
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Product Team
The kind Ads product team is made up of brilliant Individuals who are well versed in the field of Marketing and Blockchain
They have succeeded in building tools that will serve different participants in the Kind Ads Network. Every participants ranging from Users to APP Partners have unique Interface tools to work with
Users will make use of a Chrome browser plugin that will anonymously track site visits and frequency, it will track Opt-in status for Network publishers and also enable them view and spend network rewards
Publishers will have access to a code snippet that will enable them track data on WordPress sites, they will also have a Chrome Plugin that will serve as a Management Portal that will enable them select or block certain advertisers, it will also enable them choose APP Partners to work with and also enable them view metrics and earnings and also access earned tokens
Advertisers will also have their management Portal plugins to work with. APP partners will have theirs too in addition to code snippet that will enable them Integrate their APPs with the Kind Ads Network
Neil Patel is someone on the Kind Ads Team that I am very conversant with his work. His Site QuickSprout went a long way in helping me understanding how online branding works. Neil blog posts are mostly over 3000 words long and are chock full of useful Information
Neil holds a position as an Advisor on the Kind Ads Network and I believe his presence means that Kind Ads will deliver on this amazing Advertising disruption
To know more about Kind Ads you can use the following links :
Kind Ads : Website
Kind Ads : White Paper
Kind Ads : Telegram
Kind Ads : FAQ
To Know more about Kind Ads On Steemit Click Here
Thanks For Reading
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I think this will solve a lot of unexpressed or silent problems of site users. It's very annoying when one have to be redirected to an unknown site just because he mistakenly clicked on Ads displayed on the screen.
I hope this should go a long way to mitigate the bumpy ride some of these sites have been taking their users on.
It's a worthwhile innovation, thanks for the update.
Thanks for reading @idunique
This is an informative update and one of the best submitted work for this contest that i have seen.
As usual, I hope I meet up again with the submition time.
Thanks for reading and your kind words @chiknows
This is a very nice post...and great work...i really love this post.. thanks for share this post dear @ogochukwu
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Thanks for sharing this vital information, this is just a foregleam to what blockchain have to offer.
this is such a welcome development that will change the game. thanks @ogochukwu for this insightful info.
Ad is helping yes for awareness but in the same time the information is not sieve out of scams.
Ads are not to be blocked automatically but to find a way to regulate it.
How is this different than Basic Attention Tokens?
I have not done much research on BAT but I can say that they are quite similar even though there are difference. BAT will be powered by the Decentralized Brave browser while Kind ADS is making use of Google Chrome