How Communications Advisor Became a Dinosaur Toys Maker

I have been in communications for over 20 years.
Graduated from CIPR (Chartered Institute of Public Relations).
Nevertheless, I use my marketing and communications skills to create and promote our family brand — Naturally KIDS.

Who knew I would become an expert in dinosaur toys and unicorn backpacks?

First, I started helping my wife with her Amazon sales, then one day, we decided to spend over a month and a half in Guangzhou, China, visiting the largest exhibit in the world — the Canton Fair. We fell in love with several factories and started designing our own toys. Now we have clients in 135+ countries in the world.

The first product we launched — Dinosaur Backpack with Plush Toy — is still using the photo I shot myself in a friend's studio. We tried different photos, but this one always showed better conversion results for some strange reason. Here it is:

I started writing poetry for kids, inspired by my daughter Sofia, our Senior Toys Tester. And I hope one day to write a magic children's book.

Someone would say it was a downshifting; I think it was a fortunate upgrade.
Now I make something that brings joy not only to kids but to their parents and grandparents as well.