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RE: Just Steem It. (Perfecting the Pitch with Minimalism)
I really like these designs!
Personally I think there would be benefit for having a few available to target different audiences. I think some people respond better to the $ argument (paid to blog, voice is worth something, etc..) aspect as well as the non monetary ones that focus more on the community (Build Together Online one, which I personally LOVE!)
Great work
Yeap people have differing tastes. Even color schemes may be enough to make a difference! Thanks, it seems a lot more experienced Steemians like Build Together Online. Thinking if that's used as a hook, it may need some refinement to target those who don't even know about Steemit.. well it's still tricky.
While I can understand the benefits of having a single one for cost reasons, I feel we can make use of having 2-3 that pitch it differently. We seem to have a few different audiences that we target, each that somewhat need a separate marketing pitch. These groups (in my eyes) being the existing crypto crowd (which seems to have been semi-saturated this those were the earliest adopters,) the generic facebook/reddit crowd (get paid for what you're already doing, at least the pitch,) and those who want to help/change the world/current paradigm (those who think with their hearts and charities/non-profits.) I see the two designs you had for the last two mentioned.
There have been some successful campaigns that instead of saying what something is, injects a question (vs the answer.) I remember seeing noodle.com attempt this locally some years back. I should mention this isn't ever a sure thing and very tricky to frame in a way that the target audience will actually go search the service/product afterwards.
Question campaigns can be supplemented with things like guerrilla marketing (like random chalk art for an example) or randomly placed cards with QR codes (which can have sayings like This card give you $5 at steemit, really just the given SP on signup, how can YOU make the world better, or how much value is your voice worth.) All of this is just brainstorming. I do think we will have a much easier time targeting younger, more tech comfortable crowds, like universities.
The whole idea of guerrilla marketing is just to get ads onto places they are not expected, typically in some type of creative way. (Which could be a very interesting challenge to steemit users.) A semi-cheesy example is:
source
On this one people just had the stencil which they put on a dirty street/sidewalk, and simply 'cleaned' the exposed areas to make the design. This page also has a bunch of examples. Again, we don't have to do this, but there are cheap ways to put the steemit name/logo into strange spots that can be eye catching.