I've only scanned the whitepaper so far... but the possibilities for growth and almost infinite scaling is definitely there.

I am also hoping this will be a shot in the arm for decentralized exchanges like OpenLedger and others. The "big ones" won't want to mess with a bunch of "small" tokens... but it could be very beneficial to the decentralized exchanges, and their overall volume would grow since people have to use something (BTC, Ethereum, Steem) to buy all those tokens...