Pandora

Do you know about Pandora jewelry and especially Pandora bracelets and their charms, a kind of silver pearl representing a person, an animal or an object?

I was infected at the birth of my first son where I was brought to the maternity Pandora bracelet with a pearl-shaped pram. Then, I wanted to complete the bracelet and I asked for each holiday or occasion an additional pearl although finally, I find myself now with three bracelets filled with pearls all different and original.

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Pandora is a Danish manufacturer of costume jewelry founded in 1982 by Per and Winnie Enevoldson.

The company is known for its customizable bracelets and charms, which represent the majority of its turnover. It has four production sites in Thailand and markets its products in more than 10,000 stores in 65 countries.

Listed on the Copenhagen Stock Exchange's OMX 20 index since 2010, Pandora is the 3rd largest jewelery company in the world after Cartier and Tiffany & Co., which are jewelery brands.

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At the time of its founding in 1982, Pandora is a small costume jewelery store in Copenhagen. Per and Winnie Enevoldson, the founding couple, are starting to import costume jewelery from Thailand. Following a great success, they are embarking on wholesale. After several years as wholesalers, the Enevoldsen start their own business in Thailand to better control production.

Two designers, Lone Frandsen and Lisbeth Larsen, played an important role at Pandora and contributed much to the definition of the concept and style of jewelry.

The company sells rings and watches, but its most popular products are the customizable charm bracelets, which were launched on the Danish market in 2000. These bracelets, to which small pendants can be added, the charms, are available in 700 different combinations.

The company renews its collections several times a year with items having an average price of about forty euros.

On August 12, 2014, Pandora and Disney begin a strategic alliance that includes the presence of the jeweler in the US parks of Walt Disney World Resort and Disneyland Resort, the sponsorship of the Wishes night show at the Magic Kingdom and special collections in the stores and partners of Pandora.

On October 12, 2015, Pandora expands its commercial alliance with Disney from November 2015 to include Asia Pacific including Australia, China and Japan.

On July 7, 2017, Pandora expands its partnership with Disney started in 2014 by adding Europe, Africa and the Middle East.

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Concept

The goal of Pandora jewelry is to be able to personalize your jewel, be it a bracelet, a necklace or a ring.

After choosing the material of the desired jewel, silver, gold, fabric or leather if we take the example of the bracelet, the next step is to choose the Charms that correspond to us. There are so many choices that if you do not go into jewelry with a specific idea we can stay for hours before the huge choice that comes our way.

We can also buy earrings and customize them, indeed, we can choose the material, the stones, the pendant, the color, ...

The plus is that since they are fancy jewelry (which can be gold or silver anyway), apart from some rare rare piece at prices that can be excessive, the brand remains affordable.
When you choose your bracelet and the charms to put on it, you have a unique jewel that no one else has.

To please those who already have a bracelet, just go for a charms that reminds him or reminds you of a common memory or a charms of a character or an object that she loves and you will make him happy every time.

Generally, the charms go by collection, for example the tales, one will find a frog, a book, a princess, ...

If it's a snack, you'll find biscuits, a cup of coffee, a teapot, ...

A bracelet costs on average 50 euros and charms about 30 euros depending on the model because if there is a gemstone or a gold element, it immediately raises the price!

Finally, I think it's very original and we can decline his jewelry to infinity without breaking the bank. In addition, the silver bracelets and charms resist everything, I leave them all the time even to take a shower or go to the pool, they do not move and the closure system is very resistant.

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If you did not know these Pandora jewels, I invite you to go for a stroll on their site, it's a real cave of Ali Baba. And for those who do not roll on gold, or who do not want to spend all their Steem in a gift, know that for ten euros we can easily find copies on the markets ;o)

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