The practice of increasing organic traffic to your website by obtaining more video views from Google and employing videos is known as video SEO. We'll concentrate on the first component of this guide: increasing Google views. When a startup or small business uses top-notch SEO services, it won’t have any trouble meeting its short-term objectives. Exceptionally talented SEO professionals from Jacksonville SEO Companyhave been providing noteworthy organic SEO services since its inception. In this digital age, it is critical for any corporate organization, regardless of size or scale, to have a strong online presence. Even a startup or small-size firm won’t find it difficult to quickly accomplish its short-term goals when it avails top-notch SEO services from SEO company Jacksonville.

How to rank YouTube videos on Google?

Let's take a closer look at each of the steps to help you rank your YouTube videos.

Step 1: Look for video themes that have a lot of "traffic potential"

Not every video has the ability to gain Google views. For example, Take a look at a YouTube video with over 2.2 million views:

Two things must be true for a video to receive Google views:

1. People should be searching for that topic on Google. Even if your video ranks well, no one will click on it if no one is looking for it.
2. There must be "video intent" in the topic. This indicates that most people would rather watch a video on a topic than read about it.

Keyword research tools can assist in the discovery of topics that people are looking for. You can then deduce "video intent" by looking for videos in the search results.
Because Google strives to provide people with what they want, finding videos in search results is a strong indication that users want to view a video.

The difficulty is, how do you go about finding these topics quickly?

Simple. Look for videos that receive a lot of Google traffic since they are clearly on themes with "video purpose" that a lot of people are looking for.

Step 2: Create a video that has been "optimized"

This guide is not intended to teach you how to make popular YouTube videos.

However, there are a few things to remember during the development process that may help you rank in Google SERP features such as "important moments" and "recommended clips" according to Internet Marketing Serviceexperts

Step 3: Make sure your closed captions are correct

Closed captions are automatically added to videos on YouTube. The issue is that they are rarely flawless. The use of misspelled words and grammatical errors is prevalent.
Captions are one of the most effective bits of data in terms of search, discovery, and engagement. Because the internet is text-based, your video will remain hidden from search engines until the text associated with it can be found. Even tags have a character limit, so it might be difficult to convey the spirit of your movie in just a title or description. A closed-caption file, on the other hand, provides a text-based transcript of your entire video and makes it searchable.

Adding CCs aids in two primary areas:

Recognize the content of your video. Google won't rank your movie unless it can figure out what it's about, which closed captions appear to help with.

Engagement. Many people watch videos in noisy or sound-sensitive surroundings, and over 5% of the global population suffers from hearing loss. Closed captions make your video more accessible to a wider audience. This increases engagement, which could lead to higher Google rankings.

It's also worth noting that if you've written your film, manually fixing closed captions doesn't take long, so it's well worth the effort.

Step 4: Add an attractive thumbnail to your post

Videos with unappealing thumbnails will receive fewer clicks from Google than those with appealing ones.

Here are a few pointers on how to make thumbnails that make searchers want to click:

Make your own thumbnails.

Don't use a still from your video as your image. Create a unique and appealing thumbnail to get the attention of the searcher.

Make use of the proper aspect ratio.
Google uses a 16:9 aspect ratio for video thumbnails. As a result, those with different aspect ratios may appear strange in the search results, which may deter clicks.

Make use of a similar photograph.
Create a thumbnail that shows how the video responds to the user's question.

Make the most of contrast.

On your thumbnail, avoid using hues like white, grey, or red because they blend seamlessly with search results. Instead, choose bright, contrasting hues and descriptive text use on the thumbnail.

All of our YouTube videos go through this process. Typically, we choose something short that complements the video's title.

Make sure that whatever text you choose is written in an easy-to-read typeface and that it appears nice in both tiny and large sizes.

Step 5: Incorporate timestamps

Here's what Google has to say about it:
Search will provide links to crucial times inside the video when you search for things like how-to videos with several steps or long films like speeches or documentaries. You'll be able to quickly scan a movie to see if it has what you're looking for, and you'll be able to discover it.

If your video is hosted on YouTube, Google Search may allow clips for your video based on the video description on YouTube, and you may not need to mark precise timestamps in your YouTube description. To cut a long tale short, if you identify critical points in the YouTube description, Google is more likely to surface "key moments" for your videos.

Use timestamps and labels to accomplish this.

Here are a few pointers on how to add timestamps and labels:

• In the video description, include timestamps. It should not be included in a pinned remark.
• Make a new line for each timestamp. On the same line, write the label.
• Keep the label succinct but informative. "Boil the pasta," not "Put the pasta in the pan and cook it for 10–15 minutes until al dente," is an example of a label that directly states what the section is about.
• Arrange the timestamps chronologically. Add timestamp for something at the end of your video, not before the beginning.
• Labels should be no more than 40 characters long. Longer ones are truncated by Google.
• Limit the number of timestamps you use. Google has not stated a maximum or minimum amount of timestamps that will be displayed in search results. It's improbable, however, that they'll display a carousel with hundreds of them. We propose no more than ten timestamps per video as a general guideline.
• Align the content on the screen with the label. If your label says "Chop the onion," add the timestamp while chopping the onion on the screen.

Note that "important moment" results are now only accessible for YouTube videos, therefore this feature is not available for videos uploaded elsewhere.

Google, on the other hand, has stated that support for other videos would be added soon reminds the SEO experts.

We're also developing a means for more web content creators to mark up their films so that they can be found more readily.

Conclusion

When used correctly, YouTube is a tremendous tool. Video marketing is still in its infancy, but it will become increasingly significant as time goes on. It's crucial to get your material in front of the right people at the appropriate moment if you want to be successful. If you follow the methods outlined above, your videos will begin to appear in Google and YouTube search results.