Deontological ethics
In moral philosophy, deontological ethics or deontology (from Greek δέον, deon, "obligation, duty") is the normative ethical theory that the morality of an action should be based on whether that action itself is right or wrong under a series of rules, rather than based on the consequences of the action. It is sometimes described as duty-, obligation- or rule-based ethics. Deontological ethics is commonly contrasted to consequentialism, virtue ethics, and pragmatic ethics. In this terminology, action is more important than the consequences.