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RE: Ben Swann To Launch Blockchain-Based Independent Media Network - ISEGORIA
You're absolutely right, they may develop their own token and that would be just as interesting. It's still young I think they're aiming to launch something by 3rd Q 2019 so there could be a lot of developments between now and then. There are other tokens in the mix as well Ravencoin and Tron I just noticed have been tossed around as possibilities.
I think if they do opt for an established token, it might help them speed up the launch some.
Pretty exciting though :)
With their requirements, it likely has to be a fork at least. It's not like any coin is perfect for what they want. I think Steem is actually pretty close... So they will get some exposure from whatever community they fork from for being forked from that coin, but it may be limited. There are Steem forks that practically no one on here knows about except the most diehard.
But an entire year, if they get a kickass developer team, will be plenty of time to make something more than workable. If they use something close enough, maybe the majority of their time will be spent on the site.
I think what they choose will greatly influence what happens though. Anything could probably be adapted given enough time, but blockchain devs are at a premium right now. If they made a huge mistake and picked the wrong blockchain to start with and got too far in the development to easily switch, it might be a total flop.
I'm kinda rooting for them to pick Steem, because we need more diversified devs working on the coin and not just Steemit.