ICO Watch: Bloom — Promise a Little, Deliver a Lot!
So, this is my second post about Bloom. Full disclosure, writing this article is part of competing in the Bloom Community Rewards contest. I just clicked on my Chrome Browser extension for Bloom (which was developed by one of the unpaid members of the worldwide Bloom community) and found out that I am 34 on the list. Wow! If I can hold my position, I would win this sweet Bloom t-shirt.
More importantly, if I’m in the Top 50, I will be able to buy Bloom tokens earlier, and I might even get some free tokens. Just by reading this article, you are helping me secure my position in line, and if you clap for this article, comment on it, and click on the Bloom link to find out more about it, well, then I might be able to move into the Top 25 and land one of the first edition Bloom cards.
But why should you care? Or, as the sales or marketing people put it: WIIFM — What’s in it for me? Well, long before they started the contest, they were already developing partnerships and building a community of unpaid promoters who really, truly wanted to see this project succeed. Perhaps the most important thing you need to know about Bloom is that from the first day I heard about the ICO, read the whitepaper, and looked at reviews, jumped on the community forums, I have been impressed that they have consistently exceeded my expectations by promising a little and delivering a lot. This is not the ICO where everyone makes reference to otherworldly short-term ROI and talks about how this token is going to the moon.
Instead, when there have been doubts about the possibility of success or comments about how Bloom was nothing more than a whitepaper and some good ideas, Bloom team members have been very open and transparent, and not made empty promises that they couldn’t deliver on. They have consistently been available in the Bloom Slack channel and have been publishing article after article about new Bloom team member and advisors, new partnerships with key players, and answers to questions that Bloom community (and potential investors) have been asking.
So the contest is yet another example — Bloom was blown away by the number of supporters, the number of people who have signed up to be on the whitelist, and the number of people who visited the Bloom website, so they started the contest which will reward those who were already helping and provided an incentive structure to keep on doing what they were already doing. The result? More people will hear about Bloom and the community of supporters will continue to grow. But who stands to benefit? Everyone. If you didn’t catch on already, Bloom is trying to build a global credit infrastructure, which requires a supportive community and strategic partnerships. If they succeed, the entire world will have a new and improved system for credit.
And today I found out that they have (yet again) exceeded expectations with their latest blog post, titled appropriated enough, 2017–2017 Bloom Timeline & Expectations. [td;dr — they are ahead of schedule.] The first release of the platform will be next month (December) — three months ahead of schedule. This addresses the number one critique of Bloom so far — Bloom is just a white paper and doesn’t have a real product. This also means the token sale still be going on when the platform goes live — talk about good timing! And speaking of tokens — Bloom tokens (BLT) will be transferable and usable on January 1 when the token sale ends. Also ahead of schedule are the 5 lending partnerships they have set up, and every other 2018 deliverable is either one time or ahead of schedule as well.
As with any project, I am sure there will be setbacks and some aspects of the project may slip and fall behind schedule, but considering this was just an idea until very recently, I continue to be impressed at the progress so far. Keep up the good work, Bloom!
Want to learn more about Bloom? Click on the link below: