Companies that break the rules

David Gardner in a recent podcast discussed why it's important to break the rules.

Rule breakers focus on few parameters viz.,

• first mover in new industry
• visionary leader
• brand and moat
• price
• everyone says its overvalued

David Gardner is a cofounder of the Motley Fool. He has varied experiences as an investor, stock broker and an entrepreneur. He's more as a value investor who looks beyond numbers and try to analyse things in a holistic way.

The secret formula is to find companies which are breaking rules, reshaping the industries in the give pattern. He explains the idea behind Netflix, Snapchat, Twitter, Facebook and Google. He also shared his experience where he thought the stock is expensive and it reached the target which was unimaginable and he regret that he missed the bus.

If you are an investor you must look into it.

Source: Investor field guide