Granted meatless food products isn't new, but they have a burger that is apparently very good and used that fact to expand like crazy and then raise a ton of money to fund it.

That's the story, but it's totally bullshit. They don't taste like meat...but vegetarians don't want them to. There have been some that have tasted real, but they actually didn't sell that well. At least they didn't seem to to me. The Morningstar Farms breakfast sausages taste real enough they'll fool some people, but not too real.

The problem is that Morningstar Farms was bought by Kellogg, and the main competitor, Boca, was bought by Kraft. These companies make the best meatless burgers and other meat replacements...and now they're owned by shitty companies that vegetarians are trying to avoid.

So, maybe these new burgers will do well in the vegetarian market, especially because many vegetarians and vegans will want to avoid these monolithic horrible companies...but they're not made for vegetarians. These new burgers from Beyond Meat and the Impossible Burger are made for meat eaters that are trying to eat healthier. Particularly the Impossible Burger, because it has genetically engineered blood grown in soy. Like WTF is that? That's for meat eaters that want their veggie burgers to bleed. That's just fucking weird.

But, meatless options are here to stay, and a ton of them will be successful. And it has nothing to do with whether or not they taste like "real" meat, because they don't have to. They just have to taste good. And despite the hype and propaganda, a bunch of them from a bunch of different companies do taste good. There are only a few that suck...and for some reason a lot of companies have chosen them to put them on their menus.

Seriously, I kid you not, the worst meat substitutes you will ever eat will cost you like $7 at a restaurant. And it will probably come to you cold. Sometimes even frozen in the middle.

But, the meatless market is pretty huge, and these companies should be watched. Just don't actually believe that crap that they have to taste like meat. That's only for meat eaters. Just certain companies have managed to propel themselves forward with their hype train.

Part of it's reality, cuz there are a lot of gross shitty meatless products out there...but that doesn't mean there aren't good ones. It just means that those companies are really good at advertising, which should be a good indicator of a good stock to make money on...but not a good investment.

Congrats on the guy in the story making a bit though.