Crypto is in the wild west stage, a lot of the coins in the market are from brand new companies, with teams that have never delivered a product and realistically should never have gotten this level of 'success' in such an early stage in their development.

What we often forget sometimes is that part of our research and decision making has to take into account the actions and feelings of other people.
"The market can stay irrational longer than you can stay solvent." And finding a middle ground is difficult.